The Community Service Society of New York
Sub‑brand identities, Publication Design & Event Collateral
CSS is one of New York's oldest social policy organizations, advocating for low-income New Yorkers across housing, healthcare, and economic security. As Senior Graphic Designer within the Department of Marketing and Digital Strategy, I develop brand systems, campaign creative, and publication design in service of a broad range of programs and audiences. The work spans polished public-facing deliverables as well as the systems and tools that enable consistent, on-brand production across the organization.
Brand Systems
Sub-brand identities developed for CSS programs and initiatives, each built to serve distinct audiences while maintaining coherence within the broader organizational identity.
Campaigns
Multichannel campaign creative designed around specific audience objectives, spanning digital advertising, out-of-home, motion, email, and social.
Publications
Editorial and policy publication design across reports, briefs, and surveys, built for clarity, accessibility, and consistent brand expression.
