IV Purpose is a sports bar that aims to bring the midtown Manhattan sports bar experience to Brooklyn.
The business' focus being Sports, Food & Drink, the logo was designed to communicate strength, fun & community.
The slab serif IV was drawn to bring focus to the word Purpose, which is emphasized in a brush script to evoke a human touch.
In house menus and drink cards for tables were designed with rich jewels tones to attract the eye's interest. Legibility, and recognition of choices were important factors in font choice and color palette.
To-Go, Trifold menus were designed with a bit more white space for legibility. Key points are highlighted in color to make it easy to scan.